A little over two months ago I was approached by my friend Shawn to design and develop a new site theme for his gear and tech site, Tools & Toys. Along with transitioning the site into a responsive design, changes would be made to the publishing and editorial strategy—in addition to the daily link posts that have made T&T so popular over the last thee years would be the inclusion of longer, editorial pieces which feature beautiful photography and world-class writing.
I’m really proud of the work I’ve done for the new site, from designing the new logo to designing and developing the entire site by hand, every little detail has been poured over and over to ensure every reader experiences absolute delight while browsing and reading.
Thankfully, the reviews so far seem to be positive:
Looks seriously beautiful.
— Dave Caolo
it’s freaking beautiful.
— Daniel Staten
The new Tools and Toys design is mind-blowing.
— Brian Hamilton
Man, the new @toolstoys is crazy pretty. Well done, @shawnblanc and team.
— Nate Boateng
The new @toolstoys looks stunning. […] Gear lust kicked up a couple notches this morning!
— Josh Ginter
I especially appreciate the thoughts of Mr. Rhone:
Holy cats! The new @toolstoys site is nice and potentially even useful.
— Patrick Rhone